NFTs could be used to provide exclusive access to digital and analog products and services. By using non-fungible tokens, creators can ensure that only those who hold the necessary token, or NFT, can access the content.
A token-gated product appears like a typical digital asset, such as a NFT, when it is generated. It is, however, guarded by a virtual gate that can only be accessed by holding the appropriate NFT. This unique access may be used to access a wide range of digital assets, such as software, music, movies, and more.

In the example of Moonbird, only Moonbird holders have access to token-gated Spotify playlists.
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